The messaging app operated by Bharti Enterprises, Hike StickerChat, has officially shut down. The news of the messaging service being shut down was first announced on Twitter on January 6 by its founder and CEO, Kavin Bharti Mittal. His tweet is going viral now after the WhatsApp controversy. The app has since been removed from the Apple App Store and the Google Play Store.
“Today we’re announcing that we will be sunsetting StickerChat in Jan’21. We thank you all for giving us your trust. We wouldn’t be here without you,” Say Mittal on Twitter.
Inside the application, users can download their data. The announcement does not, however, mean an end to the company’s other apps in development. On the same day, Mittal announced that Vibe and Rush, which will use Hike emojis and include minigames, will be the focus of the company. For example, Vibe is an invite-only group.
Mittal said that there were already 1,00,000 people applying for Vibe in his tweet. Rush, on the other hand, is available on iOS for download and will soon also go live on the Play Store.
1/ We're going to start this new year with a bang @hikeapp!
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🔹The evolution of HikeLand
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🔹One more thing— Kavin Bharti Mittal (@kavinbm) January 6, 2021
The reason behind Hike’s shutdown is still not known, despite an increase in demand for homegrown apps. Mittal feels that India will not have its own messenger because the “global effects are too strong (unless Western businesses are prohibited by India).” For being more user-oriented, he also lauded Telegram and Signal.
In an earlier interaction with Indianexpress.com, Mittal argued that Hikeland was talking about the future of social experiences shared. Earlier, virtual space was part of the hike. Now, a rebranded version of Hikeland will be Vibe by Hike.
Mittal said That “There’s literally been no innovation in social whatsoever. And we’re sort of stuck with these experiences of the last decade that were built for the 2G world and in some cases built for PC first. We are finally in a place where we can change that, build experiences that are rich, that are joyful, that can potentially put relationships at the centre,”
With Hike shutting down, this year’s apps are expected to go live soon. An official date has not been given by Mittal when the two will be made available. He claims Vibe has 100,000 people already waiting for invitations to join the community.
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