[Ryan] is being courted by marketers as a child influencer to play with the new gadget so that other kids can see it. But now, Burroughs said, the child influencer himself has become a brand that is then placed into Walmart and Target and Amazon as its own power and influence. “That’s rather shocking.”
After his own children asked him to do the stuff that Ryan’s family was doing, Burroughs said he became interested in the child influencer phenomenon. I thought,’ Wow, if my children expect our family to look like the family of Ryan, there is something going on here.’ They are able to continuously consume material and items in Ryan’s family. Every day they open up a new toy, and then every day they play with that new toy, so there’s this endless consumerism that is rooted in these children’s messages.
Second was Jimmy Donaldson, better known as Mr Beast, who won an estimated $24 million and was the latest YouTube wealth list entry. Donaldson, 22, is known for stunts, including ice freezing and distributing large quantities of cash to strangers who participate in his challenges. He also makes money from merchandise sales and deals with brands including Microsoft and Electronic Arts.
“Donaldson’s manager, Reed Duchscher, said: “The proposals will continue to get crazier, and he will continue to spend huge sums of money on increasing the quality of production. I mean, today, he just tweeted out that he’s got all these good ideas that cost $10 million. And he is not mistaken. He’s doing it.’
Top 10 YouTube Earners
1. Ryan Kaji, $29.5m
2. Mr Beast (Jimmy Donaldson), $24m
3. Dude Perfect, $23m: five friends – Coby Cotton, Cory Cotton, Garret Hilbert, Cody Jones and Tyler Toney – play stunts with lightsabers, Nerf Guns and paintballs. The group’s YouTube channel hosted the Quarantine Classic in March, when the coronavirus first struck and professional sports were banned, in which they played against each other in three-point basketball shootouts and roller-chair hockey. For the Red Cross and Feeding America, the series of videos raised around $160,000.
4. Rhett and Link, $20m: Having started as a nerdy talk show in 2012, Rhett James McLaughlin, 43, and Charles Lincoln, 42, are some of the longest-standing YouTube stars.
5. Markiplier, $19.5m: Since 2012, Mark Edward Fischbach has been posting famous video game breakdowns, including a 31-part series analysing the Cry of Fear of 2013.
6. Preston Arsement, $19m: Two dozen people were hired by Preston to help him make videos exploring Minecraft’s pixelated world.
7. Nastya, $18.5m: Russia’s six-year-old Anastasia Radzinskaya has 191m subscribers to her website, which shows her and her father playing, doing household chores and explaining viruses with Lego.
8. Blippi, $17m: The only adult making children’s material on the list is Stevin John, 32. He stars as Blippi, the childlike, brightly dressed character who educates with videos such as Blippi Visits the Aquarium and Blippi Learn Colors.
9. David Dobrik, $16m: This 24-year-old is known for his stunts, including driving a convertible and shaving someone’s entire body through a car wash. But Dobrik is trying to move to TikTok with his fans.
10. Jeffrey Lynn Steininger, $15m: A former singer who left the stage to film YouTube makeup tutorials and launched her own line of cosmetics.
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