So, you have the dotted line signed. You’ve purchased a website (or sold it). But it’s a website with content, and Google AdSense Account monetizes it. So, when purchasing or selling websites, how do you change AdSense accounts?
Many publishers who hit this milestone of purchasing or selling a website ask this question, but there are little to no tools out there advising publishers how to properly manage changing AdSense accounts when buying or selling websites.
Change AdSense accounts when you are buying a website
Here are the steps you need to take if you are purchasing a website:
- Log-in to a new account with AdSense (be sure about which Gmail account you connect to). Or, if you have a pre-existing AdSense account, instead of building a new one, it is best off to link the newly purchased website to your existing AdSense account.
- Please click “sites”
- In the right-hand corner, click ‘Add site’ and put your domain here.
Be sure that ownership has changed and that before adding the new account to the website, the seller’s AdSense has been completely deleted (including all ad tags).
Changing AdSense accounts when a website is sold
Here are the steps you need to take if you are the vendor of a website:
- Sign in to an existing AdSense account
- Please click “sites”
- Pick your website/domain, and then delete it.
Before moving the site to the new owner, make sure you have deleted all of your ad tags (codes) from your website. This makes it possible for the new owner to add their current AdSense and their own ad code.
Moving AdSense accounts from one person to another
It’s 100% against Google’s policy to pass AdSense accounts when purchasing or selling websites from one user to another.
Google help threads like these are the only tools from Google that mention this. The explanation why there are no tools to address this question is because when you sign up for AdSense, it states that changing AdSense ownership is against Google’s policy in the terms and conditions.
While there are some articles and forum posts floating around the web explaining how AdSense accounts can be transferred, this can make the site banned for life. Additionally, if you sell an AdSense account to anyone, you will also theoretically have your future sites blocked.
For example: After the sale, the website buyer that you transferred the AdSense account to gets banned. You’re starting a new AdSense account, then. Google can trace you back in a few ways as the original owner and can theoretically discourage you from having an AdSense account once again.
Does changing AdSense accounts guarantee being able to monetize with Google the correct way?
Oh, no. Even if you buy a website of content that monetizes through AdSense and, following the steps outlined above, you change AdSense accounts, that does not guarantee that Google approves you for the new website.
There is a well-written disclaimer from Flippa.com about the transition of AdSense accounts.
An account with Adsense can not be moved from one user to another. In order to have advertisements present, if a website is sold that has advertising via Adsense as a revenue source, the new owner would have to build their own new Adsense account. Please note that Google will review and authorize all new accounts and this approval is at the discretion of Google.
In fact, when you buy a website, you buy the domain, the name, and the traffic that they’ve generated. You’re not purchasing the AdSense account of the seller.
But even though the seller removes their ad tags and the domain from their AdSense account, there is no assurance that if you purchase the website, the addition (or new account request) will be accepted on your AdSense account.
Summary Of Article
When purchasing or selling websites, the Google-compliant way to change AdSense accounts is
- Sellers: Log in to current AdSense account > click on “sites” tab > choose your domain/website and remove it.
- Buyers: Log in to new AdSense account > click on “sites” tab > click “add site” > add the newly-purchased website domain there. Then, you must wait for Google’s approval.
For most publishers, purchasing or selling websites is a major decision. Empire Flippers and Flippa are popular marketplaces that can promote transactions and give you a little more faith than using an online community or forum. But there are still threats even then. Before you make a purchase, be sure to vet their traffic and analytics as thoroughly as possible.
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